Core Team
One of these goals was met when Rijas launched the women’s fancy (handwork) fabric collection, an initiative that helped the brand position itself strongly in today’s competitive market. What served as an overture to a redefined brand profile and a declaration of intent was Rijas showing at Bridal Waves exhibition in January; the collection was hailed for its definitive, characteristically Rijas command for color and embroidery. And since then, the resounding applause at fashion shows like the ones in Dubai have testified its universality.
